About Maria
Maria Carlton
Maria Carlton is the Founder of Forth & Forward Advisory, where she helps brands and retailers accelerate growth through go-to-market strategy, operational excellence, and digital transformation.
With 20+ years of experience, including 15 years at Under Armour, she is also part of the MIT Technology Leadership Program (2025–26 cohort), focusing on the intersection of business and technology.
Maria blends strategy with a passion for sustainability, resale culture, and mentoring the next generation of retail leaders.
About Forth & Forward Advisory
Forth & Forward Advisory is built on a clear belief. Retail moves fast, but progress only happens when vision, people, and process move together. My work focuses on helping companies reduce friction, build clarity, and create the operating rhythm needed to move from idea to action with confidence.
I specialize in guiding leaders and teams through moments of transformation — go-to-market redesign, digital and AI adoption, merchandising and product creation alignment, organizational clarity, and cross-functional ways of working.
Before any engagement begins, I take time to understand the business, the leadership culture, and the real challenges beneath the surface. From there, I shape a tailored plan that focuses on the essentials: clear strategy, strong partnership, structured execution, and measurable outcomes.
My goal is simple — help organizations unlock momentum and build the capability to sustain it long after the engagement ends.
Ready to Move Forward?
Let's talk about how Forth & Forward can help your team build clarity and momentum.
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