Book Maria to Speak

Maria Carlton is the founder of Forth & Forward Advisory and a senior retail leader with over twenty years of experience across Go-To-Market strategy, digital commerce transformation, merchandising operations, and organizational leadership.

She spent fifteen years at Under Armour in senior roles across global and Americas functions, where she built new operating models, led cross-functional transformation, and supported teams through complex change.

Maria's work spans major apparel, footwear, and consumer brands, as well as emerging startups and technology platforms. She is known for her ability to simplify complexity, translate strategy into action, and foster alignment across large, matrixed organizations.

She is currently expanding her work through the Technology Leadership Program at MIT Professional Education, where she studies AI, systems thinking, and advanced technologies shaping the future of business.

Maria participates in industry speaking events, forums, and leadership conversations, with a focus on executive panels, facilitated discussions, and roundtables. Her contributions center on retail transformation, Go-To-Market execution, organizational change, and modern operating models.